University of Connecticut

Events Calendar

Digital Directions Speaker Series - Lauren Muir/Nickelodeon

Tuesday, April 4, 2017
3:30pm – 4:30pm

Storrs Campus
Learning Accelerator Rotunda

Brand Campaigns that Invite Kids to Play Along

Lauren manages a team of 10 and oversees the Nickelodeon Preschool Brand Creative team. Working in tandem with designers, UX and programming teams, Lauren directs all promo campaigns, social media, and digital content including the Nick Jr. App, http://nickjr.com, and the brand YouTube channel. Her team generated 1.5 billion streams across their mobile and web channels in 2016 and are outpacing competitors by triple digits in on-air ratings.

Contact:

philip.dwire@uconn.edu

Digital Media & Design (primary), Stamford Campus

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