University of Connecticut

Events Calendar

Digital Marketing & Social Media

Thursday, April 23, 2015
7:30am – 9:00am

Hartford Club, Hartford, CT

The explosive growth of the internet and social media has changed consumer purchasing behavior and competitive environments. Designed for Marketing, Communications, Brand, and Strategy leaders, this seminar presented by Dr. Jane Gu and Dr. Nicholas Lurie, will discuss the key components of and how to avoid pitfalls in developing, implementing and evaluating successful digital marketing and social media strategies. The latest evidence for what works and compelling thoughts about the future of digital marketing strategy and social media marketing are raised and explored.

Join us for this informative discussion in Hartford. Complimentary hot breakfast buffet will be served.

EVENT SCHEDULE: 7:30 - 8:00 AM - Breakfast & Networking 8:00 - 9:00 AM - Presentation and Q&A

Location: The Hartford Club 46 Prospect Street Hartford, CT 06103

To register please go to:

Questions? Contact Amanda at | 860-486-5498


Amanda Spada | | 860-486-5498

School of Business Alumni (primary), School of Business, UConn Master Calendar

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