University of Connecticut

Events Calendar

Instagram for Academics Workshop

Wednesday, May 29, 2019
12:00pm – 1:00pm

Storrs Campus
InCHIP room 14, J. Ray Ryan Building

Facilitator: Paul Jasper, PhD, Res Group

Instagram is a way to directly connect with thousands, if not millions of people. As academics, it is to our advantage to use this tool to source new ideas, stimulate participation in research studies, to disseminate research findings, and ultimately to build a window into your laboratory, clinic, or Center. Integrating social media into your work represents a significant opportunity for both increased funding, innovative ways to engage with student and patient populations, enhanced student/staff recruitment, and media influence. Dr. Jasper, a full time computational biologist, who also runs a successful woodworking company on Instagram (@copper_pig_fine_woodworking), will discuss the nuts and bolts of Instagram with emphasis on how best to grow on the platform for use in your research and/or to represent yourself as a scientist as well as your laboratory. Topics to be covered include: basics of Instagram, growing your following, content development (i.e., what to post), post format (video vs. picture vs. carousel), posting frequency, features (e.g., stories, chat), organic reach vs. paid promotions, how the algorithm works, etc.

Sponsored by the UConn Center for mHealth and Social Media

Contact:

Grace Morris (grace.morris@uconn.edu)

Institute for Collaboration on Health, Intervention, and Policy (primary), UConn Master Calendar

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